Manager - Consumer Insights
3 weeks ago
Our Story
Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.
Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers growth by helping them engage their audiences and drive real connections.
InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US - Glance is one of the largest content platforms globally with200M daily active users.
What's theInMobifamily like
Consistently featured among the Great Places to Work in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities.InMobiansare passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.
What do we promise
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical forInMobiand will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. AtInMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
Overview
The Manager - Consumer Insights role is responsible for gathering, analyzing, and interpreting data to provide actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns. This role requires a combination of analytical skills, strategic thinking, and strong communication abilities to translate complex data into clear, actionable recommendations for various stakeholders. The ideal candidate for this role has some experience with Microsoft Copilot as well as familiarity with emerging GenAI tools that can be leveraged to create meaningful insights from curated data. Overall, the Insights team uses data-driven insights and information to understand consumer preferences, market trends, and competitive intelligence supporting brands across the lifecycle of campaigns.
The Impact You'll Make
- Data Collection & Analysis:
Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources (e.g., surveys, market research, campaign data, sales data, consumer demographics and behavior).
- Trendspotting:
Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning.
- Insight Generation:
Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns
- Reporting & Presentation:
Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy.
- Stakeholder Collaboration:
Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc. to provide consumer insights for both pre- and post-sale efforts.
- Market Research:
Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends.
- Data Interpretation & Storytelling:
Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences.
The Experience we Need
- 5+ years of experience in a market research agency, ad tech/mar tech company, or internal brand team's consumer insight/market research department
- Extensive experience in both quantitative and qualitative market research
- Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
- Ability to integrate, simplify and develop insights from multiple data sources including 0P, 1P, 2P, and 3P
- Strong verbal and written communication skills.
- Working under pressure, in a fast-paced and challenging environment keeps you energized
- Experience with Microsoft Copilot and familiarity with other GenAI tools
- Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
- Bachelor's degree in Business, Marketing, Statistics, Data Science, or a related field. A Master's degree is a plus.
The InMobi Culture
At InMobi, culture isn't a buzzword it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom -guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
Visit to better understand our benefits, values and more
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