Product Marketing Strategist for Financial Inclusion

6 days ago


Delhi, Delhi, India DMI Finance Private Limited Full time

DMI Finance Private Limited is a leading credit platform in India, with a strong presence in corporate lending, housing finance, and digital consumer finance.

We are seeking an experienced Product Marketing Strategist to join our team, responsible for developing and executing successful product marketing strategies across our various platforms.

Key Responsibilities:

  • Define and execute product roadmaps, driving brand and product awareness, engagement, purchase, and retention across the customer lifecycle
  • Collaborate with cross-functional teams, including engineering, data science, customer service, operations, and marketing, to prioritize and deliver initiatives that drive business outcomes
  • Conduct market research, analyze customer insights, and develop recommendations to improve product features and user experience
  • Develop and execute A/B testing strategies to optimize product adoption, funnel conversions, and business objectives

Requirements:

  • 5-8 years of experience in product marketing, with a proven track record of launching and growing successful products in the consumer space in India
  • Experience working in fintech, banks, NBFCs, or B2C companies, with a strong understanding of financial services and product development
  • Excellent communication and collaboration skills, with the ability to work effectively with stakeholders at all levels
  • Strong analytical skills, with the ability to collect, analyze, and interpret large data sets to inform product decisions
  • Knowledge of SQL, mobile apps, SEP, and UX/UI design principles, with the ability to apply this knowledge to drive business outcomes

Salary: ₹30,00,000 - ₹40,00,000 per annum



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