Digital Content Strategist
7 days ago
As a Digital Content Strategist at Talent XO, you will be responsible for executing the content production and management plan to serve specified business objectives. This involves interfacing with the Business Search Marketing and Analytics teams to support the search marketing team in winning search rankings for a large keyword portfolio.
Key Responsibilities
• Execute the content production and management plan to serve specified business objectives
• Interface with Business Search Marketing and Analytics
• Support the search marketing team to win search rankings for a large keyword portfolio
• Regularly update oneself with the latest tools, technologies, and trends
• Knowledge on content management for Apps
• Study the global best practices
• Contribute ideas to refine workflow and processes
• Track and analyze content metrics related to production, reach, traffic, consumption, and engagement
• Continuously track content performance (impact on business and RoI)
• Identify opportunities to improve funnel conversion rates through content
• Run content-related tests and experiments
Ideal Candidate
The ideal candidate will have high-scale production management and distribution of digital content that delivers tangible business value. They should have experience with multiformat, multichannel, new-age content, awareness of content marketing methods, and the latest tools, technologies, and trends. Additionally, they should have experience on content management & tools on App ecosystem, stakeholder management, agency management, business orientation, project management, number orientation, a penchant for writing, editing, and storytelling, understanding of how content can drive business in Apps, hand-on experience working on large content marketing programs, ability to manage content at scale for multiple channels, devices, and formats, especially mid-to-long form articles and short-length videos, proven experience in managing a loyal subscriber base, mobile-first thinking, exposure to using data and analysis to improve content performance, comfort with marketing technology platforms, excellent agency management skills, passion, stretch, and agility, stakeholder management and indirect influence, ability to manage change and ambiguity, quality orientation, eye for detail, and structured analytical thinking.
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