Digital Performance Strategist

6 hours ago

Cochin, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Performance Marketing Specialist

About Our Digital Agency:

We deliver innovative, performance-driven solutions across industries.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Monitor key performance indicators such as CPC, CPA, CTR, ROAS, and provide weekly/monthly reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Manage campaign budgets and ensure high ROI delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.

Requirements:

  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and ads.
  • Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager).
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.

Preferred Qualifications:

  • Google Ads and Meta Blueprint certifications.
  • Experience in agency environments with multi-client campaign management.
  • Familiarity with programmatic ads and marketing automation tools.

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