Digital Marketing Strategist

1 day ago

Cochin, Kerala, India beBeeProgrammatic Full time ₹ 8,00,000 - ₹ 12,00,000
Programmatic Buying SpecialistJob Overview:

We are seeking a highly skilled and experienced Programmatic Buyer to join our team.

The ideal candidate will have 2-8 years of experience in digital marketing and a strong understanding of DV360.

  • Develop comprehensive digital marketing strategies for clients involving awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  • Manage App Campaigns on DV360 while optimizing for reach/install/conversion, and link App Analytics platforms to DV360.
  • Create ad tags/floodlight tags in CM/DV360 for tracking campaign conversions and audience activity.
  • Collaborate with internal teams to implement tracking mechanisms.
  • Perform client account management responsibilities for display, TrueView/video/search campaigns on DV360/CM/Google Ads platform.
  • Monitor accounts daily/monthly for budget caps, campaign pacing, lost bidding, impression share, and other key metrics.
  • Provide support to creative design teams with ideas for creative copy and graphical ad templates.
  • Communicate with clients/P OC to keep campaign achievements in sync with predefined goals.
  • Generate relevant reports at three stages of the campaign.
  • Audit advertising accounts and identify gaps in existing structure and targeting.

This is a critical role that requires a deep understanding of programmatic buying and digital marketing.

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