Senior Product Marketing Professional
6 days ago
About DMI Finance
We are a pan-India credit platform with a wide range of financial products and services. Our mission is to provide accessible and affordable credit solutions to individuals and businesses across the country. We strive to make a positive impact on the lives of our customers and contribute to the growth of the Indian economy.
Visionary Role
We are seeking an experienced product marketing manager to join our team and play a pivotal role in shaping our product strategy and marketing efforts. As a product marketing manager, you'll be responsible for developing and executing successful product marketing strategies, working closely with cross-functional teams to drive business growth and customer engagement.
Key Accountabilities
- Product Positioning and Messaging
- Craft compelling narrative, product messaging and positioning that effectively communicates the value proposition of DMI Finance products to target customers, highlighting key differentiators and competitive advantages.
- Go-to-Market Strategy and Execution
- Work closely with cross-functional teams, including product development, growth and marketing, to develop and execute successful go-to-market plans for new product launches and existing product updates.
- Customer Insights and Validation
- Conduct thorough customer and market research, competitor analysis, and customer insights to identify emerging trends, market opportunities, and customer needs.
Skills and Qualifications
- Demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans.
- Experience in building and scaling engagement and repeat usage behaviour for financial and non-financial services.
- Excellent communication and collaboration skills.
- Exceptional storytelling abilities; making complex ideas resonate.
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