Ecommerce Product Strategist

2 days ago

Davangere, Karnataka, India beBeeCategory Full time ₹ 10,00,00,000 - ₹ 30,00,00,000
Job Overview:

The role of an E-commerce Category Manager is pivotal in driving the growth and expansion of product categories within a fast-paced e-commerce environment.

This high-impact position requires candidates with expertise in product category expansion, strategic planning, and roadmap implementation. The successful candidate will have a track record of delivering category growth in high-volume digital retail settings.

Key Responsibilities:
  • Category Expansion Strategy Development: Develop aggressive category expansion strategies, identifying and introducing new products that align with evolving customer needs.
  • Growth Roadmap Creation: Create clear, actionable 3–5-year category growth roadmaps, setting and achieving milestones for assortment breadth, sales volume, and market share.
  • Strategic Growth Opportunities: Explore opportunities within the existing category and strategically unlock adjacent product spaces to accelerate growth.
Data & Analytics Leadership:
  • Advanced Analytics Utilization: Use advanced analytics and BI tools (Excel, Power BI, Tableau, Looker) to inform strategic decisions, track KPIs, and monitor category performance.
  • AI-Powered Platform Utilization: Utilize AI-powered platforms (ChatGPT, Perplexity, Claude, Data Robot) for forecasting, automation, and insight generation to support expansion goals.
  • Competitive Market Analysis: Continuously analyze competitive data, market trends, and customer feedback to guide category development.
Automation & Tech-First Execution:
  • Automation Tool Utilization: Utilize automation tools and scripts to seamlessly scale catalogs, optimize pricing, and manage channel promotions.
  • GenAI Solutions Adoption: Harness GenAI solutions for efficient product content creation and keyword strategy expansion as the category evolves.
  • Digital Tools Experimentation: Test and adopt innovative digital tools to support flexible, scalable category management.
Marketplace Partnerships & Negotiation:
  • Vendor Relationship Building: Build and nurture deep relationships with vendors, marketplaces, and supply partners to expand assortment and ensure optimal terms.
  • Account Management Collaboration: Collaborate strategically with key account managers for joint business planning, exclusive launches, and category growth events.
Speed, Experimentation & Innovation:
  • Rapid Experimentation Design: Design and implement rapid experiments to validate new product launches, promotional tactics, and assortment changes.
  • Go-To-Market Strategies: Prepare and execute robust go-to-market strategies for peak events (festive sales) focused on category expansion.
  • Culture of Innovation Fostering: Foster a culture of innovation, encouraging cross-functional inputs and agile execution in category development.

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