Senior Digital Marketing Specialist

2 days ago

India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 15,00,000
Digital Marketing Strategist

As a skilled digital marketer, you will be responsible for developing and executing effective campaigns to drive traffic, conversions, and revenue growth.

  • Develop paid search strategies aligned with business goals to increase member acquisition across platforms.
  • Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms.
  • Conduct thorough keyword research to identify relevant search terms and opportunities, manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
  • Effectively manage PPC budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
  • Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning, coordinate A/B testing of ad copy and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
  • Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms, provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
  • Work closely with the Growth Marketing team to align PPC strategies with our marketing programs, communicate campaign performance updates and insights effectively to stakeholders.

Key Performance Indicators:

  • Measure the return generated from PPC campaigns compared to the investment made, ensuring positive ROI for each campaign.
  • Monitor the percentage of users who click on PPC ads compared to the total number of impressions, aiming for high CTRs indicative of ad relevance and effectiveness.
  • Track the average cost paid for each click on PPC ads, optimising campaigns to achieve lower CPC while maintaining performance.
  • Measure the percentage of users who take desired actions, such as filling out a form or making a purchase, after clicking on PPC ads, optimising campaigns to improve conversion rates.
  • Calculate the average cost incurred to acquire a new member or lead through PPC campaigns, aiming for efficient acquisition costs.
  • Monitor the average position of PPC ads in search engine results pages (SERPs), aiming for higher ad positions to increase visibility and clicks.

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