Creative Brand Strategist

2 days ago

Bengaluru, Karnataka, India beBeeExpert Full time
Brand Strategy and Identity Expert

We are seeking a highly skilled Brand Strategy and Identity Expert to lead the development of our brand positioning, purpose, vision, mission, and target audience profiling.

  • 1. Brand Positioning: Develop a unique value proposition and positioning statement that differentiates us from competitors.
  • 2. Brand Purpose, Vision, Mission: Create a compelling narrative that articulates our brand's purpose, vision, and mission, inspiring employees and customers alike.
  • 3. Target Audience Profiling: Conduct thorough research to understand our target audience's needs, preferences, and pain points, informing our marketing strategy.
  • 4. Competitor Analysis: Analyze the competitive landscape to identify gaps and opportunities for differentiation.
  • 5. Brand Personality and Tone of Voice: Develop a consistent tone of voice and brand personality that resonates with our target audience.
  • 6. Brand Story / Messaging Pillars: Craft a compelling brand story and messaging pillars that communicate our unique value proposition.
  • 7. Brand Differentiators / Value Proposition: Identify and articulate our brand differentiators and value proposition.

Job Requirements:

  • Proven experience in brand strategy and identity development.
  • Excellent communication and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Familiarity with design software and tools.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A collaborative and dynamic work environment.

How to Apply:

If you are a motivated and experienced Brand Strategy and Identity Expert looking for a new challenge, please submit your application, including your resume and cover letter.

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