Animal Nutrition Marketing Strategist

12 hours ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 87,12,000 - ₹ 1,22,10,000

Job Overview

The Animal Nutrition Marketing Strategist will apply general marketing knowledge and skills to implement brand strategy, positioning and activations for the company's animal nutrition portfolio. In this role, you will apply specific brand and marketing strategies for the animal nutrition market to deliver go-to-market activities in alignment with the master brand strategy.

Key Responsibilities
  • Execute a moderately complex brand strategy, initiatives and activations for the animal nutrition market in alignment with broader goals of products, categories, channels and integrated marketing initiatives to support demand generation.
  • Work with business and global brand teams to help define branding to build brand equity and reputation in alignment with the company's master brand strategy and guidelines.
  • Create brand positioning and messaging for animal nutrition products and solutions that represent the company's brand architecture.
  • Develop printed and digital branded materials including brochures, collateral, presentations, event materials, product packaging designs and websites to ensure design and content are aligned with the company's master brand strategy and guidelines.
  • Partner to develop and implement value propositions that align with the brand promise and ambition and support selling and customer engagement strategies to communicate brand values effectively.
  • Perform moderately complex analysis of key brand health measures to understand brand drivers and support brand efficacy.
  • Collaborate with broader marketing teams to execute the innovation roadmap for the business, incorporating and aligning with the brand value proposition for customers to deliver on business goals.
  • Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
Qualifications

Minimum Qualifications:

  • Graduate in any discipline.
  • Years of experience: At least 4 years, with a minimum of 3 years in leading marketing/branding activities in the B2C sector, preferably FMCG, MBA/Diploma is an added advantage.

Preferred Qualifications:

  • Bachelors in Veterinary Sciences. Masters in Veterinary Science is an added advantage.
  • At least 3 years of experience in leading marketing/branding activities for the animal nutrition portfolio.

Disclaimer

Please be aware of recruitment fraud. Cargill will not ask for money or processing fees as a pre-condition of employment. To ensure a job posting is legitimate, it must be listed on the Cargill.com/Careers website.

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