Senior Influencer Marketing Executive

1 day ago


Allahabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Executive Role: Influencer Marketing Senior Leader

The ideal candidate will have a proven track record of developing and executing influencer marketing campaigns that enhance brand visibility and drive sales.

Key Responsibilities:

  • Influencer Outreach & Campaign Management:
    • Establish and maintain relationships with key influencers across social media platforms.
    • Design and implement influencer marketing campaigns aligned with business objectives and performance metrics.
  • Content Strategy & Execution:
    • Collaborate with influencers to create authentic, high-quality content that resonates with target audiences.
    • Ensure all content adheres to established brand guidelines and is optimized for maximum impact.
  • Data Analysis & Reporting:
    • Track and analyze campaign performance metrics to inform future strategy.
    • Provide detailed reports and insights to stakeholders.
  • Cross-Functional Collaboration:
    • Work closely with cross-functional teams to align influencer marketing efforts with overall business goals.
    • Coordinate with external agencies to execute campaigns effectively.
  • Market Research & Trend Analysis:
    • Stay up-to-date on the latest trends in influencer marketing and the beauty/wellness industry.
    • Identify emerging influencers and innovative campaign ideas.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in influencer marketing, preferably in the beauty/wellness industry.
  • Strong understanding of social media platforms and influencer landscape.
  • Excellent communication, negotiation, and relationship management skills.
  • Proficient in using influencer marketing tools.
  • Analytical mindset with ability to derive actionable insights from data.
  • Passion for beauty, skincare, and wellness products.


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