
Senior Influencer Marketing Executive
1 day ago
The ideal candidate will have a proven track record of developing and executing influencer marketing campaigns that enhance brand visibility and drive sales.
Key Responsibilities:
- Influencer Outreach & Campaign Management:
- Establish and maintain relationships with key influencers across social media platforms.
- Design and implement influencer marketing campaigns aligned with business objectives and performance metrics.
- Content Strategy & Execution:
- Collaborate with influencers to create authentic, high-quality content that resonates with target audiences.
- Ensure all content adheres to established brand guidelines and is optimized for maximum impact.
- Data Analysis & Reporting:
- Track and analyze campaign performance metrics to inform future strategy.
- Provide detailed reports and insights to stakeholders.
- Cross-Functional Collaboration:
- Work closely with cross-functional teams to align influencer marketing efforts with overall business goals.
- Coordinate with external agencies to execute campaigns effectively.
- Market Research & Trend Analysis:
- Stay up-to-date on the latest trends in influencer marketing and the beauty/wellness industry.
- Identify emerging influencers and innovative campaign ideas.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools.
- Analytical mindset with ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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