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Performance Marketing Lead

1 week ago

Chennai, Tamil Nadu, India The Metrix Digital Full time

The Metrix Digital is seeking a Performance Marketing Lead to drive our digital marketing strategy forward. As a key member of our team, you will be responsible for developing and executing high-performing Meta ad campaigns that drive business growth.

**Key Responsibilities:**

  • Develop and implement Meta ad campaigns that meet business objectives.
  • Collaborate with cross-functional teams to ensure seamless execution and optimization of campaigns.
  • Stay up-to-date with the latest Meta advertising trends, algorithm updates, and best practices.

**Requirements:**

  • 3+ years of experience in running Meta (Facebook & Instagram) campaigns for top-tier brands.
  • Strong analytical skills with expertise in Meta Ads Manager, GA4, and data visualization tools.
  • Experience in automation, pixel tracking, event setup, and retargeting strategies.
  • Proficiency in budget planning, bid strategy optimization, and audience segmentation.
  • Ability to generate comprehensive reports with actionable insights.