Senior Marketing Specialist Infection Control
4 days ago
Key Responsibilities:
- Develop and execute marketing strategies to drive brand awareness and generate demand.
- Organize product demonstrations, workshops, and industry events.
- Create compelling marketing collateral and presentations.
- Conduct market analysis to understand customer needs and market trends.
Market Development Objectives
- Design and implement marketing programs to create pull in the market for IC products.
- Lead the launch of new products and product lines.
- Oversee symposiums, marketing programs, CMEs, and conferences from initiation to execution.
Training and Support
- Provide training on IC products to internal teams and distributors.
- Facilitate internal product and technical training to meet objectives.
Sales Enablement
- Support sales teams with product knowledge, training, and strategic selling tools.
- Identify cross-selling and upselling opportunities with consumables and equipment bundles.
Qualifications and Experience
- Bachelor's degree in Life Sciences, Biomedical Engineering, or related field.
- Prior experience in medical devices, preferably in infection control industry.
Desired Attributes
- Strategic thinker with a customer-centric approach.
- Ability to simplify complex concepts into clear marketing messages.
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