Visionary Brand Strategist

3 days ago

Mumbai, Maharashtra, India beBeeStrategy Full time ₹ 20,00,000 - ₹ 25,00,000

We are seeking an experienced Strategy Manager to lead our social media campaigns and brand strategy projects. Key responsibilities include managing a team, upskilling staff on research methodologies and content creation techniques, fostering a culture of continuous learning, developing and optimizing content strategies across multiple platforms, ensuring alignment with brand objectives, assessing campaign performance against KPIs, producing insightful reports, collaborating with the creative team, leading research efforts for campaign inspiration, and driving achievement of performance targets.

Responsibilities:
  • Manage a team of executives and oversee the conceptualisation and management of social media campaigns and brand strategy projects.
  • Upskill staff members on research methodologies, content creation techniques, and industry trends in social media and digital marketing.
  • Foster a culture of continuous learning and knowledge sharing among team members.
  • Develop and optimize content strategies across various social media platforms.
  • Ensure alignment of content with brand objectives and drive engagement through effective strategies.
  • Assess and analyse campaign performance against key performance indicators (KPIs).
  • Produce regular, insightful reports that provide strategic recommendations based on content analysis and performance metrics.
  • Collaborate closely with the creative team to oversee the development of copy and design briefs.
  • Lead research efforts to gather inspiration for campaigns, stay ahead of industry trends, and guide creative direction.
  • Set and drive the achievement of monthly, quarterly, and annual performance targets across all brands by monitoring team progress and adjusting strategies as needed.

The ideal candidate will have minimum 3-4 years of experience in Social Media management, proficiency in social media growth and strategy development, strong analytical skills for reporting and data analysis, strong research skills, and demonstrate strong leadership skills by fostering team building, upskilling team members, and effectively solving problems to drive continuous improvement and collaboration within the team.

Key Qualifications:
  • At least 3-4 years of experience in Social Media management
  • Proficiency in social media growth and strategy development
  • Strong analytical skills for reporting and data analysis
  • Strong research skills
  • Strong leadership skills

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