D2C Performance Ad Scriptwriter

3 days ago

Noida, Uttar Pradesh, India beBeeCreative Full time ₹ 60,00,000 - ₹ 1,00,00,000

Are you a skilled wordsmith with a passion for crafting compelling scripts that drive sales and engagement?

We're seeking an experienced Creative Strategist to join our dynamic team, where your creativity and writing expertise will directly impact the success of our D2C performance ads.

Key Responsibilities:

  • Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads.
  • Develop creative, concise scripts for Reels, short-form UGC, and paid ad creatives tailored to content creators.
  • Research and identify audience pain points, product benefits, emotional triggers, and trends to fuel script ideation.
  • Conduct in-depth product research and competitor analysis to craft unique messaging angles.
  • Create well-structured short-form scripts following frameworks like PAS (Problem-Agitate-Solution) and AIDA.
  • Craft high-converting performance creatives designed to drive direct response through clear messaging, emotional triggers, and CTA optimization across Meta and other paid platforms.
  • Analyze creative performance data (CTR, watch time, conversions) and optimize scripts based on insights.
  • Collaborate closely with video editors, creative strategists, and performance marketers to ensure seamless execution.
  • Stay updated on platform trends, ad policies, and evolving storytelling styles in digital direct response.

Requirements:

  • Proven experience writing performance ads or UGC scripts for D2C brands (direct response or agency experience preferred).
  • Ability to write hook-driven, problem-aware, solution-oriented short-form content for Meta Ads, Instagram Reels, etc.
  • Deep understanding of emotional copywriting, buyer psychology, and product positioning.
  • Experience using research, customer reviews, and data to develop creative insights.
  • Familiarity with A/B testing, performance metrics, and iterative script refinement.
  • Ability to work in a fast-paced, feedback-driven creative environment.
  • Strong written communication skills in English.
  • Bonus: Experience in health/wellness, consumer goods, or footwear space.

Benefits:

  • Opportunity to work on high-profile D2C campaigns
  • Chance to collaborate with cross-functional teams
  • Professional growth and development opportunities

How to Apply:

If you're a creative storyteller who understands how to sell through words and wants to make a meaningful impact, we want to hear from you

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