Digital Marketing Strategist
2 weeks ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Upstox in Mumbai.
In this role, you will be responsible for developing and executing comprehensive performance marketing strategies to drive app downloads and user engagement.
Key Responsibilities:
- Develop and execute performance marketing strategies to drive app downloads and user engagement.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Manage end-to-end app marketing campaigns across various digital platforms.
- Optimise campaigns for maximum ROI through continuous testing and analysis.
- Monitor, analyse, and report on key performance metrics related to app marketing campaigns.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Minimum of 7+ years of experience in performance marketing, with a focus on app marketing.
- Proven track record of managing successful app marketing campaigns with measurable results.
- Strong analytical skills and experience with data-driven marketing.
- Proficiency in marketing analytics tools and platforms (e.g. Google Analytics, Adjust, Appsflyer).
Salary Range:
₹50 Lakhs - ₹80 Lakhs per annum
About Us:
We are a rapidly growing fintech company based in Mumbai. We believe in empowering users to take control of their financial lives through innovative products and services.
Your Impact:
You will play a crucial role in driving user acquisition and retention for our mobile app. Your strategic thinking and execution skills will directly impact the growth of our business.
What You'll Need to Succeed:
* Self-motivated and results-driven individual with a passion for digital marketing.
* Excellent communication and leadership skills.
* Ability to work in a fast-paced, dynamic environment.
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