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1 day ago
We are seeking a creative professional to fill the role of Visual Designer – Branding.
About the Role:This is an exciting opportunity for a skilled designer to join our team and contribute to the development of innovative brand experiences. As a Visual Designer – Branding, you will be responsible for crafting visual identities that bring brands to life and create emotionally resonant connections with customers.
Key Responsibilities:- Brand Identity Design
- Develop and refine visual identities including logos, typography, color systems, and guidelines to ensure consistency across all touchpoints.
- Translate brand strategy into cohesive design systems that effectively communicate the brand's message and values.
- Packaging Design
- Design packaging systems that balance storytelling, category differentiation, and functional practicality to capture consumer attention.
- Create packaging concepts that integrate structure, materiality, and aesthetics to deliver a unique brand experience.
- Collaborate with industrial designers to develop structural packaging solutions that meet the needs of FMCG, consumer appliances, and lifestyle brands.
- Design Thinking and Creative Strategy
- Apply design thinking methodologies to solve client challenges with empathy and innovation.
- Participate in workshops, brainstorming sessions, and co-creation sprints to develop creative solutions that meet the needs of clients and internal teams.
- Contribute to design strategy presentations, mood boards, and concept pitches to effectively communicate the value of your work.
- Collaboration and Execution
- Work closely with cross-functional teams to ensure seamless integration and execution of design solutions.
- Prepare production-ready artwork and coordinate with vendors or printers for packaging execution.
- Stay up-to-date with design trends, materials, printing innovations, and consumer insights to maintain expertise and deliver high-quality results.
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