Sales Development Representative

6 days ago

Bengaluru, Karnataka, India MarketStar Full time

About MarketStar
We are a people-first organization with a passion for creating growth for our clients, employees, and community. For over 35 years, we have been generating revenue for innovative tech companies through our outsourced B2B demand, sales, customer success, and revenue operations solutions. Our exceptional team is the cornerstone of our accomplishments, and we are proud of our award-winning workplace culture and top employer status.

Job Description:
We are seeking a highly motivated and detail-oriented Lead Development Specialist to join our team. The ideal candidate will be skilled in lead development and enrichment methodologies, capable of engaging with both inbound and outbound leads, and proficient in augmenting, qualifying, and routing leads for sales opportunities. A strong command of Microsoft Office tools is essential for success in this role.

Skill & Experience:
Expertise in Lead Development and Enrichment Methodologies:
Proven ability to apply advanced lead development techniques to enhance data quality and completeness, ensuring optimal accuracy in lead records. Skilled in using research tools, data enrichment platforms, and manual methods to identify critical lead information for sales and marketing outreach.

Lead Engagement and Nurturing:
Proficient in engaging with both inbound and outbound leads through tailored communication strategies. Adept at establishing initial contact, building rapport, and following up with leads to cultivate relationships, increase interest, and move them through the sales funnel.

Lead Qualification and Routing:
Demonstrated experience in evaluating lead quality through a structured qualification process. Capable of assessing lead fit based on interest, need, and potential, and ensuring leads are properly routed to the appropriate sales or marketing personnel for timely follow-up. Familiar with lead scoring systems to prioritize outreach.

Lead Augmentation and Data Enrichment:
Strong proficiency in enriching lead data by researching and adding missing or incomplete information such as contact details, company demographics, and behavioral insights. Skilled in using lead enrichment tools to improve lead profiles for more targeted sales efforts.

Proficient in Microsoft Office Suite:
Advanced user of Microsoft Office tools (Word, Excel, PowerPoint, Outlook) to organize and manage lead data, create detailed reports, and present insights to key stakeholders. Particularly skilled in Excel for data manipulation, reporting, and analysis to track lead metrics and performance.

CRM and Lead Management Systems:
Familiar with modern Customer Relationship Management (CRM) platforms such as Salesforce, HubSpot, or Zoho for lead tracking, management, and reporting. Experience in maintaining accurate lead records and workflows within CRM systems to improve lead conversion rates.

Excellent Communication and Interpersonal Skills:
Strong verbal and written communication skills, with the ability to craft persuasive messages tailored to the audience. Highly effective at initiating conversations, understanding customer needs, and articulating the value proposition of products or services.

Detail-Oriented and Process-Driven:
Meticulous attention to detail when managing lead data and interactions. Adept at following structured processes and best practices to ensure consistency and effectiveness in lead handling. Ability to work with high volumes of leads without sacrificing quality.

Team Collaboration and Cross-Functional Communication:
Experienced in collaborating with sales, marketing, and customer success teams to align lead development efforts with organizational goals. Strong ability to provide actionable insights and feedback to improve lead-generation strategies and overall sales outcomes.

Self-Motivated with Time Management Skills:
Demonstrates a high level of initiative and independence in managing time-sensitive lead tasks. Capable of juggling multiple projects and deadlines while delivering high-quality results in a fast-paced environment.

Continuous Improvement and Learning Mindset:
Committed to staying updated on industry trends, lead generation best practices, and new technologies. Actively seeks opportunities to refine skills and contribute to the continuous improvement of lead development processes.

Qualification:
Bachelor's degree in any discipline. 2+ years of working experience in sales development roles, both text and voice.

Must-Have Skills:

  • Excellent interpersonal/communication skills.
  • Lead Generation.
  • Outbound/inbound Sales Support.
  • Lead management skills.
  • CRM and Lead Management Systems.
  • Team Collaboration and Cross-Functional Communication.
  • Time Management.

What's in it for you?
Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.

We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world's leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.

Note:
This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.

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