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Digital Marketing Strategist at Paras Healthcare Pvt. Ltd.

1 month ago

Delhi, Delhi, India Paras Healthcare Pvt. Ltd. Full time
Job Description:

We are seeking a highly skilled and results-driven Digital Marketing Strategist to join our team at Paras Healthcare Pvt. Ltd.

Company Overview:

Paras Healthcare Pvt. Ltd. is a leading healthcare provider dedicated to delivering exceptional patient care and services. Our team is passionate about innovative marketing strategies that drive growth and enhance brand presence in the market.

Salary:

The estimated salary for this position is ₹800,000 - ₹1,200,000 per annum, depending on experience.

Key Responsibilities:
  • Develop and execute innovative digital marketing strategies that drive growth and enhance brand presence in the market.
  • Conduct thorough market research, competitor analysis, and consumer insights to inform strategic decisions.
  • Create and manage multi-channel marketing campaigns, including digital, social media, content, email, SEO/SEM, and traditional advertising.
  • Identify target audiences and develop tailored messaging and offers to attract and engage potential customers.
  • Collaborate with cross-functional teams (sales, product, and creative) to ensure campaign alignment and maximize effectiveness.
  • Define and communicate the company's brand positioning, ensuring consistency across all marketing channels and customer touchpoints.
  • Monitor and adjust the brand strategy based on market trends, customer feedback, and competitive landscape.
  • Establish key performance indicators (KPIs) to measure the success of marketing initiatives and campaigns.
  • Use analytics tools (Google Analytics, HubSpot, social media insights) to track and analyze campaign performance, customer behavior, and ROI.
Required Skills and Qualifications:

To be successful in this role, you will need:

  • Proven experience in digital marketing, preferably in the healthcare industry.
  • Strong understanding of marketing principles, including market research, competitor analysis, and consumer insights.
  • Excellent communication and project management skills.
  • Ability to work independently and collaboratively as part of a team.
  • Familiarity with digital marketing tools, including Google Analytics, HubSpot, and social media platforms.
Benefits:

We offer a comprehensive benefits package, including:

  • Competitive salary and bonus structure.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.
  • A range of employee perks and benefits.