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Digital Copywriter and Manager
1 week ago
About Navi:
We're one of the fastest-growing financial services companies in India, dedicated to providing Personal & Home Loans, Insurance, and Mutual Funds through a digital-first approach.
Our mission is to create financial services that are simple, accessible, and affordable – redefining how millions manage their money.
Navi is transforming the financial landscape with innovative products like Personal and Home Loans, UPI, Insurance, Mutual Funds, and Gold – delivering simplicity, accessibility, and affordability to all.
Job Overview:- Digital Content Creation: Craft captivating copy that captures attention while maintaining a distinctive voice.
- Strategic Collaboration: Engage effectively with internal and external stakeholders to transform insights into straightforward communication that resonates.
- Content Planning: Develop a comprehensive content calendar for seamless implementation across various channels, ensuring strategic alignment and efficient resource utilization.
Responsibilities:
- Create promotional and seasonal assets catering to multiple verticals, effectively communicating our message and values.
- Utilize consumer insights and knowledge from customer pain points to enhance digital Customer Experience (CX) across our app and website.
- Maintain consistency across all published content, upholding uniformity in tone of voice and visuals.
- Analyze data from diverse channels to identify key engagement points and extract valuable insights, guiding strategic decisions and content optimizations.
- Partner seamlessly with external agencies to ensure timely deliverables of content and creatives.
- 4–7 years of experience as a social media copywriter/content writer in a consumer-focused business or agency background.
- Expertise in crafting engaging, platform-specific content for Instagram, YouTube, Twitter, and LinkedIn.
- Analytical mindset to track content performance, refine strategies, and deliver measurable engagement and growth.
- Up-to-date with social media trends, pop culture, and moment marketing. Evaluate and expand platform strategies as needed.
- Experience collaborating on multi-channel campaigns with cross-functional teams.
- Understanding of visuals to effectively complement copy.
- Strong interpersonal, management, and stakeholder-handling skills with a strong bias for action.
