Highly Skilled Data Insights Specialist

1 week ago

Bharatpur, Rajasthan, India beBeeData Full time ₹ 15,00,000 - ₹ 25,00,000
Lead Data Analyst Role

We are seeking an accomplished data-driven professional to join our organization as a Lead Data Analyst.

  • This role involves analyzing digital marketing data from various platforms, such as web analytics and ad platforms, to provide actionable insights for business stakeholders.
Key Responsibilities
  • Work across multiple digital platforms to provide a comprehensive view of marketing campaigns and channels.
  • Utilize SQL and BigQuery to process large-scale data and integrate data from multiple sources, focusing on campaign effectiveness, customer behavior, and cross-channel attribution.
  • Translate data into actionable insights to optimize campaigns and improve ROI, requiring an understanding of marketing funnels, conversions, and campaign KPIs.
Required Skills and Qualifications
  • Digital Marketing Analytics: Experience with web analytics tools and familiarity with common marketing channels.
  • SQL & Data Querying: Proficiency in extracting and manipulating data using SQL, with the ability to optimize queries and handle mid-to-large datasets.
  • Multi-Source Data Wrangling: Comfortable cleaning, merging, and normalizing data from different platforms, addressing outliers and inconsistencies in datasets.
  • Data Visualization & Reporting: Skilled in creating dashboards and reports with Looker Studio, Tableau, Power BI, or equivalent tools, presenting complex data in a clear format.
  • Basic Statistical Methods: Understanding of fundamental statistics, capable of running A/B tests and validating data findings.
  • Marketing Performance Metrics: Knowledge of KPIs such as CTR, CPA, ROI, LTV, and ability to connect these metrics back to broader business objectives.
  • Communication & Stakeholder Management: Excellent communication skills, experience working cross-functionally with product, marketing, or data engineering teams.
  • Critical Thinking & Problem-Solving: Strong analytical mindset, creative in finding data-driven solutions to marketing challenges.
  • Adaptability & Continuous Learning: Willingness to explore new analytical tools, stay updated with MarTech/AdTech trends, and leverage evolving data methodologies to drive better results.

This is a unique opportunity for an experienced professional to excel in a fast-paced environment and drive meaningful impact through data-driven insights.

The ideal candidate will possess strong analytical skills, excellent communication abilities, and a passion for staying up-to-date with industry trends and developments.

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