Senior Communications Specialist

2 weeks ago


Kolkata, West Bengal, India dentsu Full time

About Dentsu India:

Dentsu international comprises six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Our Role: As a Senior Executive - Public Relations, you will be part of a dynamic team that helps some of the biggest and most interesting brands to win, keep, and grow their best customers and achieve meaningful progress for their businesses.

We are a force for good and for meaningful growth, partnering with brands to achieve their goals. Our teams of optimists, entrepreneurs, and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Key Responsibilities:

  1. Client Servicing and Retention
  2. Reading the IMM updates and downloading the clips on client before 9:30 am every morning. Sorting and verifying the clips to ensure the update can be sent to the client on time.
  3. Marking media hit rate as per coverage received for every press release / media activity undertaken by the team.
  4. Ensuring timely documentation/reports/plans
  5. Adherence to SOPs
  6. Client relationship management
  7. Media Relations
  8. Database management
  9. Media Relationship development - Developing Media Relation - Journalist / Editors
  10. Turnaround on media for client
  11. Media Intelligence - Tracking media movements
  12. Media activities: follow up for press releases, follow up for press conference attendance, proactive pitching of stories to the media to ensure press releases are churned into larger stories, follow up for article placement, invites for press conferences and pitching for one on one interactions.
  13. Research and Documentation
  14. Assisting in drafting press releases with appropriate research and client sector understanding, attempting to develop and work on all templates team head asks you to work on.
  15. Researching on clients and its competitors and developing industry reports to ensure the team is aware of the sector developments.
  16. Updating client folders and deleting unwanted information.
  17. Planning and review developing weekly activity reports, post event reports, collecting of database post a press conference, manning the press desk at the press conference. Review - collation of clips, preparing all monthly evaluation reports and ensure deadline is met to issue these reports.


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