
Visual Creative Lead
22 hours ago
A Graphic Designer will be responsible for conceptualizing and designing creative assets that drive brand messaging, product awareness, and customer engagement.
Key Responsibilities:- Design and deliver high-quality banners, website creatives, social media posts, reels, and ad creatives tailored for e-commerce campaigns.
- Create emailers and newsletters that align with marketing campaigns and improve customer engagement.
- Collaborate with the marketing team to ensure brand consistency and messaging across all platforms.
- Work on B2B and B2C marketing projects, ensuring creative output speaks to both audiences.
- Develop storyboards and short-form videos/reels for digital campaigns.
- Stay updated on industry trends, competitor designs, and emerging creative tools to keep the brand's design language fresh and innovative.
- Support performance marketing efforts with conversion-focused ad creatives (Google Ads, Meta Ads).
- Ensure all designs are optimized for digital channels (web, mobile, social, email).
- Bachelor's degree in design, Fine Arts, or related field.
- 2–4 years of experience as a Graphic Designer, preferably in e-commerce or IT products.
- Proven expertise in B2B and B2C marketing creatives.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Canva.
- Strong portfolio showcasing digital creatives, ad banners, emailers, and reels.
- Understanding of brand identity, typography, colour theory, and visual storytelling.
- Knowledge of UI/UX principles for e-commerce design is a plus.
- Ability to work in a fast-paced environment and meet deadlines with high-quality output.
- Competitive salary and performance-based incentives.
- Opportunity to work on a fast-growing e-commerce brand.
- Creative freedom to shape the brand's visual identity.
- Collaborative and growth-driven work environment.
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