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Digital Lead Generation Strategist

2 weeks ago

Guntur, Andhra Pradesh, India beBeeLead Full time ₹ 8,00,000 - ₹ 15,00,000
Lead Acquisition Specialist

We are seeking a highly skilled and experienced Lead Acquisition Specialist to join our team. The ideal candidate will have a proven track record of generating high-quality leads through paid digital distribution channels.

Key Responsibilities:
  • Paid Digital Distribution: Develop and execute a comprehensive lead acquisition strategy, leveraging platforms like Meta Ads and Google Ads to drive results.
  • Strategy & Execution: Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
  • Channel Management: Take ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house for maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance.
Requirements:
  • 2-3 years of experience in digital marketing or growth roles, with a strong focus on lead acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A growth hacking mindset with a history of implementing creative, scalable, and unconventional strategies.
Preferred Skills:
  • Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.