Senior Marketing Strategist

2 days ago


Pune, Maharashtra, India Vivaldis Animal Health Full time
Job Summary

We are seeking a highly skilled Senior Marketing Strategist to join our team at Vivaldis Animal Health. The successful candidate will be responsible for developing and executing marketing plans to promote our range of animal health products.

About Us

Vivaldis Animal Health is a subsidiary of Sun Pharma, dedicated to improving the lives of pets through innovative research and compassionate care. Our mission is to provide top-notch pharmaceuticals and gourmet treats that keep pets happy and healthy.

Key Responsibilities
  • Develop and implement marketing business plans for the animal healthcare segment
  • Design effective communication materials, campaigns, and customer engagement programs to reach all relevant stakeholders in the value chain
  • Conduct meetings, product launches, and organize Continuing Medical Education (CME) events
  • Manage social media platforms for marketing communication
  • Provide strategic marketing direction and create tactical plans aligned with strategy within specified time frames via the sales force
  • Measure and track progress on brand performance on a monthly basis
  • Manage product lifecycle for healthcare products
  • Collaborate with external agencies and vendors to develop promotional materials and sales tools
Requirements
  • Excellent communication and interpersonal skills
  • In-depth understanding of healthcare products and ways to promote them
  • Ability to think strategically and analytically
  • Proficiency in digital marketing tools and platforms
  • Strong project management skills
  • Ability to work collaboratively with cross-functional teams
  • Experience with market research and data analysis
  • Creative thinking and problem-solving abilities
  • Strong organizational skills and attention to detail
Education and Experience

We require a B.Sc/ B. Pharma with an MBA/ PGDM in Marketing, along with 6-7 years of experience in pharmaceutical marketing. A strong track record of delivering results-driven marketing strategies is essential.

Salary Range

The salary range for this position is $120,000 - $150,000 per annum, depending on experience.



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