Senior Paid Advertising Specialist

3 days ago

Bellary, Karnataka, India beBeeDigitalMarketing Full time ₹ 38,00,000 - ₹ 47,52,000
Job Overview

We seek a seasoned digital marketing professional with expertise in paid advertising, data-driven decision-making, and creative strategy to drive campaign success.

This role thrives in a collaborative environment where innovative ideas and hands-on approaches flourish. The ideal candidate will manage end-to-end campaign strategy, execution, and optimization for paid media channels, leveraging platforms like Meta Ads and Google Ads.

Key Responsibilities:

  • Plan, launch, and optimize paid campaigns across multiple channels, ensuring maximum ROI and Conversion Rate Optimization (CRO).
  • Create compelling ad copy, visual briefings, and video scripts to enhance engagement and conversion rates.
  • Analyze performance using tools like Google Analytics 4 (GA4) and Google Tag Manager to track key metrics and refine campaigns.
  • Develop targeted audience segments, run A/B tests, and apply data insights to fine-tune campaigns for improved performance.
  • Collaborate with design and UI/UX teams to craft high-converting landing pages and funnel designs.
  • Stay up-to-date with industry trends, ad platform changes, and emerging tools and technologies.

Requirements:

  • 2–4 years of experience in performance marketing, preferably in eCommerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft engaging ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills and a solution-focused mindset.

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