Digital Product Developer

12 hours ago


Jamnagar, Gujarat, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 1,80,00,000

About the Digital Business Unit:

This newly established unit at a leading bank aims to revolutionize banking by driving customer experience and engagement.

Key objectives are:

  • Drive better customer experience and engagement
  • Transform existing lines of businesses
  • Build new digital-only or banking-as-a-service-led digital business models

The unit manages various applications, including mobile apps and digital channels.

About the Role:

You will drive adoption and engagement across customer segments as a Growth Manager.

Coordinate with cross-functional teams to shape the 'Digital Business' of the bank.

Job Responsibilities:

Customer Engagement:

  • Work on initiatives to increase traffic on bank's channels (mobile/net)
  • Analyse user journeys to identify improvement areas
  • Work closely with product, analytics, and digital marketing teams
  • Use data analytics and segmentation for targeted marketing strategies
  • Own end-to-end measurement framework for growth experiments

Product Enhancement:

  • Shape new set of features/products with a customer-centric approach
  • Work with Marketing team to create awareness and engagement campaigns
  • Increase adoption of new products among existing consumers

Key Skill Set Requirements:

  • 2-6 years of relevant experience in growth/product marketing
  • Customer centric mindset and eye for detail
  • Prior experience of working on campaign management tools and marketing tools
  • Hands-on experience with data extracting and interpretation tools


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