
Senior Marketing Analytics Specialist
1 day ago
Job Overview:
A seasoned marketing analytics professional with 8-10 years of experience is required to lead high-level engagements in Advanced Marketing Analytics.
Main Responsibilities:
- Act as the primary point of contact for strategic client engagements involving advanced marketing analysis.
- Understand client business challenges, marketing strategies, and objectives to design tailored analytical approaches.
- Translate complex analytical results into actionable strategic recommendations for media planning and budget allocation.
- Develop and implement comprehensive advanced marketing analytics using econometric/statistical tools such as regression models and time-series analysis.
- Analyse historical media and sales data to identify key drivers of performance and market trends.
- Provide scenario analysis and media optimisation insights to inform marketing decisions.
- Integrate advanced marketing analytics results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
- Prioritise and manage multiple advanced marketing analytics projects simultaneously.
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