Digital Advertising Specialist

6 days ago

Bengaluru, Karnataka, India beBeeDigitalAdvertising Full time ₹ 9,00,000 - ₹ 12,00,000
Senior Media Buyer

We are seeking a high-performing digital advertising expert to manage and optimize ad campaigns across multiple platforms. The ideal candidate will focus on return on investment (ROI), ensuring cost-efficient conversions, and driving measurable results.

Key Responsibilities:

  • Plan, execute, and manage performance-based advertising campaigns (CPC, CPM, CPA, CPL).
  • Optimize campaigns to achieve specific key performance indicators (KPIs), such as revenue on ad spend (ROAS), lead volume, or cost-per-acquisition.
  • Utilize data-driven strategies to maximize ad efficiency.
  • Manage campaigns on platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, and other programmatic tools.
  • Monitor trends and platform updates to stay ahead of the competition.
  • Continuously analyze campaign performance and adjust bids, targeting, and creative to improve results.
  • Implement A/B tests on creatives, audiences, and landing pages for maximum ROI.
  • Analyze campaign metrics using tools like Google Analytics, UTMs, and platform dashboards.
  • Provide regular reports with actionable insights.
  • Present data-driven recommendations to improve campaign performance.

Required Skills and Qualifications:

  • Demonstrated success in managing high-performing campaigns.
  • Proficiency in tools like Google Ads, Facebook Ads Manager, TikTok Ads, and programmatic platforms.
  • Strong knowledge of performance metrics (CPC, CPM, CPA, ROAS, etc.).
  • Familiarity with analytics tools like Google Analytics and tracking platforms.
  • Excellent analytical and problem-solving abilities.
  • Effective communication and teamwork skills.
  • Ability to multitask and meet deadlines.

Why Work With Us?

  • Competitive salary and bonus structure.
  • Opportunity to work with a data-driven and innovative team.
  • Career growth in the dynamic field of digital advertising.
  • Access to cutting-edge advertising tools and platforms.

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