Head of Global Brand Development

3 weeks ago


Bengaluru, Karnataka, India factori Full time
Job Title: Head of Global Brand Development

Salary: $120,000 - $150,000 per annum

Company Overview:

Welcome to factori.com, a pioneering platform that bridges the gap between global businesses and India's thriving manufacturing sector. We offer a diverse portfolio of 'Made in India' products, simplifying procurement for companies worldwide.

Job Summary:

We seek an innovative and results-driven Head of Global Brand Development to spearhead our marketing efforts and drive brand growth. As the key figure in this role, you will be responsible for crafting and executing a comprehensive marketing strategy that amplifies brand awareness, boosts customer acquisition, and fuels revenue growth.

Key Responsibilities:
  • Develop and Execute Marketing Strategy: Design and implement a data-driven marketing plan aligned with factori.com's growth objectives.
  • Brand Management and Positioning: Establish and enhance factori.com's market position by defining and communicating the brand's value proposition.
  • Digital Marketing and Customer Acquisition: Lead the digital marketing strategy, including SEO/SEM, paid media, social media, content marketing, and email marketing.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, or a related field; an MBA or relevant advanced degree is preferred.
  • Experience: Proven track record in a senior marketing leadership role, ideally within the e-commerce, B2B, or manufacturing sectors.
  • Skills: Extensive experience in digital marketing, brand management, and customer acquisition strategies; strong understanding of data analytics, marketing automation tools, and emerging digital trends.


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