Strategic Operations Specialist

5 days ago

Aligarh, Uttar Pradesh, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Go-To-Market Engineer

About Us

We are a fast-growing retail image recognition company providing real-time retail shelf monitoring solutions and advanced analytics worldwide.

Our AI-image recognition platform automatically checks retail shelf conditions and compliance from store images captured by field reps during store audits.

This platform is used by major Fortune 500 FMCG companies to track their retail in-store sales execution daily and enable data-driven decisions impacting store sales.

Job Overview

As a GTM Engineer, you will be responsible for translating go-to-market strategies into operational systems across our ABM, outreach, and CRM stack using modern RevOps tools.

  • Implement, administer, and maintain AI first automation tools including Clay, SmartLead, Zoho CRM, GetSales.io, Apollo, and other marketing technology tools.
  • Partner with Marketing and Sales to streamline CRM workflows, lead routing, and campaign attribution.
  • Create & maintain performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Execute account-based marketing strategies focused on driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing.
  • Coordinate with Sales, CX, and cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans.
  • Monitor performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Partner with Marketing Ops and RevOps to streamline CRM workflows, lead routing, and campaign attribution.
  • Translate strategic input from Product Marketing and Content into account-specific assets and value propositions ready for deployment.
  • Oversee execution timelines with external vendors and agencies to deliver campaigns efficiently and on schedule.

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