Mobile Games Growth Manager

2 days ago

Coimbatore, Tamil Nadu, India beBeeUserAcquisition Full time ₹ 1,20,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our team. The ideal candidate will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:
  1. Technical & Execution
  • Plan, launch, and optimize UA campaigns across major ad platforms, ensuring accurate event configuration and tracking across ad platforms and MMPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives, leveraging predictive modeling and early KPIs to forecast long-term user value.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations, ensuring seamless integration with ad platforms and MMPs.
Analytical & Reporting
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks, providing actionable insights to inform product and marketing decisions.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts, ensuring data-driven decision making.
  • Understand and act on player journey metrics, including new users, retained users, and reactivated users, providing a comprehensive understanding of user behavior.
  • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI, visualizing key metrics and providing stakeholders with actionable insights.
Strategic
  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement, driving long-term user growth and ROI.
  • Create and manage audience strategies, leveraging custom audiences, lookalikes, and retargeting cohorts to maximize user engagement.
  • Design and execute re-engagement campaigns for churned or low-activity users, leveraging MMP + platform data for targeting and predictive analysis.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies, ensuring a cohesive user experience.
Creative
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives, ensuring visually appealing and engaging content that drives user interest.
  • Design and run creative test campaigns with structured methodologies, analyzing creative performance using key metrics and translating findings into actionable creative insights.
  • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment, driving maximum user engagement.
Collaboration & Operations
  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams, ensuring seamless communication and collaboration.
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness, and sharing insights and recommendations with stakeholders to influence product and marketing decisions.

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