
Trade Marketing Manager
1 day ago
Key Responsibilities:
- Measure channel performance and recommend remedial actions, sharing gain strategy with brand teams, key account managers & sales teams.
- Manage stakeholders to drive overall business strategies, including brand team, sales team, key account manager team, supply chain team, demand planning team and finance team.
- Develop and drive open format outlet strategy.
- Manage various planned activities and ensure compliance to marketing schedule.
- Evaluate performance of point of sale activities to recommend improvements.
- Drive technology initiatives for the channel.
- Streamline current processes and ensure error-free transactions.
Demand Planning & Facilitating Promo Planning:
- Implement a robust forecasting process based on inputs and constraints.
- Engage with supply chain to ensure stock availability adherence to plan.
Merchandising:
- Steer discussion for in-store execution strategies with brand teams and plan annual activity calendar.
- Partner with in-store merchandising team to drive in-store strategy and activities planned.
Qualification & Experience:
- MBA or equivalent from an institute of repute.
- 4-6 years of experience in modern trade, preferably from FMCG.
Equal Opportunity Employer:
We believe that a diverse workforce is an essential asset to cater to the business environment we operate in. As an equal opportunity employer, we promote and practice equal opportunities for every member of our family, without any discrimination on the ground of colour, race, age, gender, religion, nationality, marital status, sexual orientation, etc.
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