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Marketing Insights Specialist

1 week ago

Gurgaon, Haryana, India Neolytix Full time
About the Role:

We are seeking a highly analytical individual to join our marketing team as a Marketing Insights Specialist. As a key member of the team, you will be responsible for analyzing data to inform marketing strategies and optimize campaign performance. You will work closely with cross-functional teams to align data-driven insights with broader marketing objectives.

Responsibilities:
  • Develop and maintain complex databases and data systems to support marketing initiatives.
  • Analyze customer behavior, market trends, and competitor strategies to inform marketing decisions.
  • Collaborate with the marketing team to develop and implement data-driven marketing strategies.

Requirements:
  • Strong analytical and quantitative skills with a passion for data-driven decision-making.
  • Experience with data analysis tools such as Google Analytics, Excel, SQL, etc.
  • Excellent communication and presentation skills.