Marketing Automation Specialist

7 days ago


Gurgaon, Haryana, India Axtria - Ingenious Insights Full time

Axtria, a leading innovator in insights, is looking for a talented Marketing Automation Specialist to drive data-driven insights. As a key member of our team, you will be responsible for managing marketing automation platforms, ensuring campaign efficiency, and providing actionable recommendations.

Key Responsibilities:

  • Overseeing the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively.
  • Maintaining and optimizing the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales.
  • Implementing workflows, automations, and segmentation strategies that drive personalized marketing campaigns.

Essential Skills & Experience:

  • Strong experience with marketing automation platforms (e.g., e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce).
  • Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI).
  • Familiarity with lead scoring, segmentation, and campaign attribution models.


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