Digital Content Strategist
5 days ago
**Job Title:**
Digital Content Strategist
We are looking for a Digital Content Strategist to lead the ideation, execution, and distribution of high-quality video content for social media and paid campaigns. The ideal candidate has worked in the consumer space, understands audience psychology, and knows how to craft compelling stories that drive engagement and conversions.
**Key Responsibilities:**
- Develop a content roadmap aligned with brand goals, social trends, and business objectives.
- Plan and execute short-form video content (Reels, TikToks, YouTube Shorts) and long-form content (brand stories, product explainers, behind-the-scenes, founder stories, etc.).
- Collaborate with the performance marketing team to create high-converting content for paid media (Meta, YouTube, Google, ads, etc.).
**Requirements:**
- 1-4 years of experience in content creation, with a strong focus on video.
- Must have worked in a consumer-facing D2C brand (Home, Fashion, Beauty, Lifestyle, or similar).
- Proven track record of creating viral, engaging, and conversion-driven video content.
- Hands-on experience with scripting, directing, and overseeing short and long-form video production.
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