Content Strategist Digital

2 days ago


Mumbai, Maharashtra, India Dentsu Creative Full time
About Dentsu Creative

Dentsu Creative is part of dentsu international, a network of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati. Each brand is supported by specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Our teams partner with global brands to achieve meaningful progress. We coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Designation: Content Strategist Digital

Total experience required: 1-2 years

Location: Mumbai

Responsibilities
  • Develop an understanding of online objectives and ensure all activity supports wider goals.
  • Interact with social media sites such as Facebook and Twitter.
  • Engage with off-site social properties – other people's blogs, company fan pages, forums, etc.
  • Write compelling web copy to stimulate user interaction, discussion, and engagement.
  • Use etiquette and 'sell without selling' online by delivering great service, content, and information while linking to commercial transactions when relevant.
  • Measure and monitor social activity using a toolkit, determine what works, tweak, and improve content and communications.
  • Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
  • Respond and react to changes within social networks.
  • Presentation of relevant data, trends, successes, exceptions, etc.
  • Deliver real-time content within relevant social spaces dynamically engaging the audience.
  • Creative input on content and ideas for social media viral marketing.
  • Collaborate closely with offline marketing, online marketing, and IT/web teams to ensure coherent delivery of activities aligned to strategic objectives.


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