Data Insights Expert

5 days ago

Belgaum, Karnataka, India beBeeAnalysis Full time

Role Summary

This is a full-time, remote position for a Data Scientist. They will be responsible for the analysis and interpretation of marketing and sales data to support incrementality testing.

Daily Tasks:

  • Run models to perform market selection & design incrementality tests.
  • Analyze test result data using statistical models and methods.
  • Create data visualizations and collaborate with other departments to support data-driven recommendations for clients.

Responsibilities:

  • Work with team members to deliver Geo test outputs for clients.
  • Develop and implement statistical models to solve everyday market analytics challenges.
  • Perform exploratory data analysis using spreadsheets or Excel to understand data.
  • Interpret results from Geo tests and translate them into actionable recommendations.
  • Use results of a test or analysis to arrive at attributed conversions & multipliers.
  • Work with larger datasets, perform data manipulation & pre-processing.
  • Collaborate with strategist teams to translate business questions and objectives into analytical frameworks.
  • Work with stakeholders to gather the data required for building models.
  • Conduct ad-hoc analyses to support client requirements.

Requirements:

  • Bachelors in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics.
  • 2+ years of experience in data science or advanced analytics.
  • Advanced knowledge of statistical concepts like hypothesis testing , regression & time series analysis.
  • Proficiency in programming and query languages like Python, R and SQL.
  • Understanding of marketing channels, metrics, and KPIs.
  • Proficiency in data manipulation and preprocessing.
  • Strong MS Excel, Google sheets skills.
  • Strong problem-solving and analytical thinking abilities.
  • Ability to communicate complex technical concepts to non-technical stakeholders.
  • Ability to tell compelling stories with data.
  • Experience using PowerPoint or Google slides to present findings.

Preferred Qualifications:

  • Experience with Incrementality testing.
  • Experience with Spike Attribution.
  • Experience with MMM.
  • Knowledge of digital marketing strategies and tactics.
  • Familiarity with marketing technology platforms and data sources.
  • Knowledge of Advanced attribution concepts & market analytics.

About Us:

We are a marketing attribution community and marketplace that provides businesses with the tools and resources they need to tackle attribution challenges.

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