Senior Media Analyst

2 weeks ago

Bengaluru, Karnataka, India beBeeDataScientist Full time ₹ 25,00,000 - ₹ 40,00,000

Media Analytics Expert

We are seeking a seasoned professional to lead media use cases with expertise in Media Analytics. The role will deliver actionable insights, evaluate marketing effectiveness, and provide data-driven recommendations for media investments.

Key Responsibilities:

  • Develop advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling.
  • Solve complex media optimization problems and conduct A/B testing to evaluate proposed solutions.
  • Partner with domain leads and business stakeholders to design and develop analytical and AI solutions driving performance improvement.
  • Support the development of scalable Artificial Intelligence (AI) solutions, including DL, ML, NLP, optimization, etc.
  • Research and promote the latest technologies, design patterns, and best practice delivery models for optimal business value.

Requirements:

  • 7–8 years of experience in Data Science/Analytics with focus on media measurement, marketing effectiveness, and performance optimization.
  • A minimum of a bachelor's degree in Computer Science, Data Science, Machine Learning, Mathematics, Statistics, Economics, or related fields with emphasis on quantitative methods and solutions.
  • Experience in developing and implementing advanced analytics models such as Customer Lifetime Value, NLP, Look-Alike models, and Anomaly Detection.
  • Familiarity with large language models (LLMs) and generative AI is highly desirable.
  • Ability to write robust code in Python, Spark, SQL, employing best practice coding standards and documentation.

Desired Qualifications:

  • Experience with classification models, time series forecasting, customer lifetime value models, large language models (LLMs), and generative AI.
  • Preferably from the Retail, eCommerce, or CPG industry.

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