Social Media Marketing Specialist

7 hours ago


Noida, Uttar Pradesh, India The Economic Times Full time
About the Company

At The Economic Times, we strive to provide premium digital products that enhance the lives of millions. As India's leading digital products company, we have a significant presence across various categories, including News, Sports, Fintech, and Enterprise solutions.

We boast a portfolio of market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, What shot, Abound, Willow TV, Techgig, and Times Mobile among many more. Each product is crafted to enrich your experiences and bring you closer to your interests and aspirations.

We strongly promote inclusivity and diversity as an equal opportunity employer. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

About the Business Unit

ET is India's largest and most respected business, markets, and personal finance news platform.

We inform and actively engage business leaders, investors, and entrepreneurs in driving economic growth and opportunity. We bring you the latest, in-depth coverage of the economy, stock markets, business developments, and personal finance changes every day.

ET is India's No.1 Business News Destination with the highest number of loyal business news readers.

About the Role

The role of the Social Media Marketing Specialist will primarily be to collaborate and create a social media strategy aimed at increasing engagement on social media, as well as increase web traffic to The Economic Times website. The role will involve identifying trending stories as well as tracking our own website and publishing them across social media.

The ideal candidate should have good English grammar skills, basic knowledge of social media platforms, and an existing Facebook profile. Ability to track and analyze data from various social media platforms is a plus. Basic knowledge of design tools like Canva and Photoshop is also a plus.

We offer a competitive salary of ₹3.5 lakhs per annum for this role, making it an excellent opportunity for freshers to 2 years of experience to join our team. Graduation is required (minimum), and any specialization or experience in online marketing, social media marketing will be preferred. Any experience in handling social media pages will be a bonus.

Responsibilities
  • Plan, create, and implement social media campaigns for news and company events (Award Shows, Forums, etc.)
  • Livestream big ticket events such as Elections, Budget, Republic Day, etc.
  • Publish content across multiple social media platforms including Facebook, Instagram, Twitter, LinkedIn, WhatsApp, etc.
  • Identify insights and social media trends through data analytics
  • Collaborate with copywriters/stakeholders/reporters
  • Monitor, engage, and grow followership
  • Monitor brand communication, engagement, web traffic of social media campaigns
  • Monitor and analyze competitors, assimilate best practices
  • Innovate upon social media strategies and track performance of initiatives


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