Social Media Marketing Specialist
4 weeks ago
The Social Media Marketing Specialist will play a crucial role in driving brand awareness and customer engagement through various social media platforms. This role is vital in creating and curating engaging content, analyzing social media metrics, and interacting with the online community to maintain a positive brand image.
Key Responsibilities
- Develop and implement the companys social media strategy, including creating and managing social media profiles and presence.
- Collaborate with the marketing team to ensure social media and marketing strategies are aligned.
- Analyze and report social media actions on a regular basis for successes and new opportunities.
- Stay up-to-date with the latest social media best practices, technologies, and trends.
- Interact with the online community to respond to their inquiries and develop relationships.
- Plan and execute social media advertising campaigns.
- Monitor and improve the overall companys online presence.
- Create and manage promotions and social ad campaigns, ensuring to track results.
- Analyze, review, and report on the effectiveness of campaigns to maximize results.
Requirements
- Bachelors degree in Marketing, Communication, or related field.
- Proven work experience as a Social Media Marketing Specialist or similar role.
- Demonstrable social networking experience and social analytics tools knowledge.
- Understanding of SEO and web traffic metrics.
- Experience with audience and buyer persona research.
- Excellent multitasking and time management skills.
- Strong written and verbal communication skills.
- Proactive and self-motivated with a passion for the social media landscape.
- Ability to deliver creative content (text, image, and video).
- Knowledge of online marketing channels and best practices.
customer engagement, online marketing knowledge, social media, content marketing, self-motivated, promotions management, time management, online marketing, proactive, audience research, online community engagement, social media profile management, content creation, verbal communication, SEO, community interaction, communication skills, web traffic analytics, multitasking, marketing strategy alignment, social media metrics analysis, proactivity, web traffic metrics, social media advertising, marketing collaboration, content development, social media strategy, buyer persona research, brand awareness, digital marketing, creative content delivery, SEO knowledge, promotion management, online presence monitoring, campaign analysis, community engagement, communication, analytics, online presence management, social media management, lead generation, advertising campaigns, campaign effectiveness analysis, written communication
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