Strategic Communications Specialist

24 hours ago

Kottayam, Kerala, India beBeeReputation Full time ₹ 80,00,000 - ₹ 1,20,00,000
About Our Role

We are seeking a highly skilled Public Relations Manager to lead our communications strategy, media relations, and brand reputation initiatives.

This role will be pivotal in driving our presence across traditional and digital platforms, while also managing client-facing PR campaigns.

Key Responsibilities
  • Develop and Execute Strategic PR Campaigns: Enhance brand visibility and positioning through targeted PR efforts.
  • Build Strong Relationships: Foster connections with media outlets, journalists, and influencers to secure valuable coverage.
  • Content Creation and Distribution: Draft, edit, and distribute press releases, media kits, and thought-leadership articles to reach target audiences.
  • Crisis Communication and Reputation Management: Develop and implement strategies to mitigate potential crises and protect our clients' reputations.
  • Media Monitoring and Analysis: Track and provide insights on media coverage, analytics, and ROI reports to inform future PR strategies.
  • Interdepartmental Collaboration: Work closely with internal teams to ensure message consistency across platforms.
  • Client Support: Assist with product launches, press conferences, and events to meet client PR mandates.
  • Industry Stays: Stay up-to-date on industry trends, competitor activity, and emerging PR tools to maintain expertise.
Qualifications & Skills
  • Education: Bachelor's/Master's degree in PR, Communications, Journalism, or related field.
  • Experience: 4–7 years of experience in public relations, corporate communications, or media strategy.
  • Professional Network: Strong network of media contacts across print, digital, and broadcast.
  • Communication Skills: Excellent written and verbal communication skills in English.
  • Project Management: Proven ability to handle multiple campaigns, deadlines, and stakeholders.
  • PR Tools Familiarity: Familiarity with PR tools such as Meltwater, Cision, or similar platforms.
  • Agency Experience: Experience in an agency environment is a strong plus.

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