
Executive Marketing Director Luxury Sports
9 hours ago
Job Summary
">This role involves overseeing the development and execution of integrated marketing plans that enhance the company's luxury positioning in global sports hospitality.
">The ideal candidate will have a strong background in luxury marketing, with 5-7 years of experience in premium travel, hospitality, or sports marketing.
">Key Responsibilities
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- Develop and execute strategic marketing campaigns that reinforce the company's luxury brand image.">
- Identify opportunities to create unique luxury propositions around marquee events (Olympics, FIFA, ICC, Wimbledon, etc.).">
- Define and track key performance indicators (KPIs) across lead generation, brand engagement, and customer acquisition.">
Digital & Social Media Leadership
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- Oversee brand storytelling across digital platforms with a premium, aspirational tone.">
- Champion brand consistency across social media, website, campaigns, and partner channels.">
- Explore influencer partnerships and collaborations in luxury, lifestyle, and sports segments.">
Stakeholder Management
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- Internal: Collaborate closely with Sales, Product, Design, and Hospitality teams to ensure integrated campaigns that drive results.">
- External: Manage agencies, luxury lifestyle partners, and digital performance vendors for campaign execution.">
Content & Creative Direction
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- Lead the ideation of high-end creative content: social media campaigns, event highlight reels, newsletters, luxury travel brochures.">
- Drive thought-leadership content (whitepapers, luxury sports travel insights, brand features) to build credibility in the luxury ecosystem.">
Analytics & Growth
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- Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor benchmarking.">
- Provide insights to leadership on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.">
Experiential Innovation
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- Curate premium brand experiences around global sporting events (e.g. curated dinners with sports legends, exclusive hospitality tours, luxury brand tie-ups).">
- Collaborate on cross-industry alliances (luxury fashion, automotive, lifestyle brands) to expand brand footprint.">
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