Digital Marketing Strategist

7 days ago

Hyderabad, Telangana, India vvGrad Full time
Digital Marketing Specialist Job Description

vvGrad is seeking a highly skilled Digital Marketing Specialist to join our team. This role involves developing and executing online marketing campaigns that drive brand awareness, website traffic, and lead generation.

Main Responsibilities:
  • SEO Strategy and Optimization:
    • Conduct keyword research to identify high-potential SEO opportunities and develop an effective strategy to improve organic search rankings.
    • Optimize on-page content, including meta tags, headlines, images, and internal linking to ensure content is search-engine friendly.
    • Implement off-page SEO tactics such as link-building, partnerships, and guest blogging.
    • Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., Ahrefs, SEMrush) and make data-driven adjustments to improve rankings.
  • SEM (Search Engine Marketing) and PPC Campaign Management:
    • Develop and manage SEM strategies, including paid search campaigns (Google Ads, Bing Ads) to drive traffic and generate leads.
    • Set up, monitor, and optimize PPC campaigns to ensure maximum ROI, focusing on keywords, bidding strategies, and ad copy.
    • Conduct A/B testing for ad copy, landing pages, and other ad elements to improve performance.
    • Analyze and report on PPC campaign performance, using metrics such as CTR (click-through rate), conversion rate, cost per acquisition (CPA), and overall ROI.
  • Paid Social Media Advertising:
    • Plan, create, and execute paid social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
    • Define clear objectives for each paid social media campaign (brand awareness, lead generation, conversions, etc.) and manage the budget accordingly.
    • Ssegment audiences effectively to target specific demographics, interests, and behaviors.
    • Track, measure, and optimize social media campaigns to ensure goals are being met and to improve performance over time.
  • Analytics and Reporting:
    • Monitor and track all digital marketing efforts (SEO, SEM, PPC, social media ads) through analytics tools (Google Analytics, Facebook Ads Manager, etc.).
    • Analyze key metrics (traffic, conversions, engagement, etc.) to evaluate the success of campaigns and make data-driven recommendations for optimization.
    • Prepare and present performance reports to stakeholders, highlighting insights, progress, and future opportunities for campaign improvements.
  • Content and Creative Collaboration:
    • Work with the content team to ensure digital ads and landing pages are aligned with the institution's brand voice and objectives.
    • Collaborate with the design team to create engaging visuals for digital ads, banners, and landing pages.
    • Ensure that all content is optimized for both SEO and conversion, driving the best results from both organic and paid efforts.
  • Campaign Budget Management:
    • Develop and manage the budget for digital marketing campaigns, ensuring efficient use of resources and staying within allocated spend.
    • Analyze campaign cost-effectiveness and adjust budgets and strategies as needed to maximize results.
    Qualifications:
    • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
    • 2-4 years of experience in digital marketing, specifically in SEO, SEM, PPC campaigns, and paid social media advertising.
    • Proven track record of managing successful PPC campaigns (Google Ads, Facebook Ads, etc.) with measurable results.
    • Experience with analytics tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.) to monitor and optimize digital campaigns.
    Estimated Salary:

Ranges from $60,000 to $90,000 per year, depending on experience.

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