Optimize Digital Growth Specialist

17 hours ago


Kannur, Kerala, India beBeePerformance Full time ₹ 18,00,000 - ₹ 24,00,000

We are seeking a highly experienced Senior Performance Analyst to drive digital performance and growth across global markets.

Key Responsibilities
  • Lead comprehensive performance analysis across paid media channels (Google, Meta, TikTok, Programmatic) to optimize marketing strategies.
  • Design and develop advanced dashboards and reporting frameworks for leadership visibility, providing actionable insights to inform business decisions.
  • Translate complex data into strategic recommendations that drive business growth, fostering a culture of data-driven decision making.
  • Collaborate with cross-functional teams, including Paid Media Managers, Growth Marketing, and Data Science, to shape acquisition and retention strategies.
  • Conduct in-depth analyses on attribution models, conversion paths, and media mix optimization to maximize ROI.
  • Mentor junior analysts, contributing to the development of a data-driven culture within the organization.
Requirements
  • 7+ years of proven experience in performance marketing, media analytics, or digital growth roles.
  • Strong command of digital ad platforms: Google Ads, Meta, TikTok Ads.
  • Proficiency in advanced analytics tools: Looker Studio, Tableau, Power BI, SQL.
  • Solid understanding of attribution modeling, incrementality testing, and ROI forecasting.
  • Exceptional analytical skills to connect performance data to strategic business outcomes.
  • Strong communication skills to present findings and influence stakeholders.


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