Digital Experience Strategist

1 week ago


Kottayam, Kerala, India Libi & Daughters Full time

About Libi & Daughters:

A legacy brand in the luxury skincare industry, Libi & Daughters has been bringing together bespoke traditions and modern innovation to create personalized solutions that redefine excellence. As we embark on a new phase of growth, we're looking for an experienced Digital Experience Strategist to join our team.

This key role will be instrumental in shaping the future of our brand by overseeing the optimization of our Shopify stores, implementing effective email marketing campaigns, leading initiatives to expand our digital presence, and analyzing performance metrics to inform strategy and drive continuous improvement. The ideal candidate will have 2-3 years of experience in the D2C industry with an engineering background, proven experience managing Shopify stores and utilizing various tools like Klaviyo, Figma, Trengo, MySQL, Firebase, and Google Analytics.

We're seeking a skilled professional who can take ownership of projects from ideation to execution, provide technical insights to improve workflows and user experiences, and collaborate directly with our CEO and Board of Advisors to support strategic vision. If you have a go-getter attitude, excellent communication and collaboration skills, and a passion for building exceptional digital experiences, we'd love to hear from you.

Salary:

$80,000 - $110,000 per year, depending on experience.

Job Description:
  • Oversee and Optimize Shopify Stores: Ensure seamless functionality, exceptional performance, and a best-in-class customer experience.
  • Email Marketing Campaigns: Implement campaigns using relevant data, leveraging automation and personalization to engage our audience.
  • Digital Presence Expansion: Lead initiatives to enhance our website, integrate apps, and launch new digital projects.
  • Data-Driven Decision Making: Analyze key performance metrics, uncover trends, and utilize insights to inform strategy and drive continuous improvement.
  • Collaboration: Work closely with the CEO and Board of Advisors to support strategic vision and ensure effective implementation.
Required Skills and Qualifications:
  • 2-3 years of experience in the D2C industry with an engineering background.
  • Proven experience managing Shopify stores and utilizing tools like Klaviyo, Figma, Trengo, MySQL, Firebase, and Google Analytics.
  • Strong planning, executing, and delivering project skills, with the ability to take ownership and drive initiatives to completion.
  • Excellent communication, collaboration, and problem-solving abilities.
  • A go-getter attitude, passionate about building exceptional digital experiences.
  • A builder's mindset, eager to create innovative solutions that work seamlessly and elevate the brand.
  • An entrepreneurial spirit, self-directed, innovative, and biased towards action in fast-paced environments.
Benefits:
  • The opportunity to work with a legacy brand in the luxury skincare industry.
  • A collaborative and innovative work environment.
  • Competitive compensation with room for growth.


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