Digital Growth Catalyst

4 days ago

Lucknow, Uttar Pradesh, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

About the role at IndusInd:

We are seeking a Growth Manager to drive the adoption & engagement for our mobile app across customer segments.

In this role, you will craft and execute the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).

You will shape the 'Digital Business' of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.

  • Drive the adoption and engagement for our mobile app across customer segments.
  • Craft and execute strategies for new customer acquisition and driving customer value.
Key Responsibilities:Customer Engagement:
  • Work on initiatives/levers to increase traffic on our channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
  • Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s).
  • Work closely with Bank's product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
  • Use data analytics, and segmentation to make targeted marketing strategies.
  • Conduct A/B testing to validate hypothesis and optimize user journeys.
  • Own end to end measurement framework for growth experiments, ensuring data accuracy and impact assessment.
  • Build dashboards and reports to track KPIs, campaign performance and growth experiments.
Product Enhancement:
  • Be the voice- of customer in shaping the new set of features/products that we should launch.
  • Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs.
  • Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives.

Collaborate with our Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel.

Required Skills:

  • 2-6 years of relevant experience in growth/product marketing for a digital business/apps.
  • Customer centric mindset and eye for detail is a must.
  • Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required.
  • Hands on experience with data extracting and interpretation tools like SQL, Power BI.
  • Prior experience of executing D2C campaigns and content strategy.
  • Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.

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