Business Optimization Specialist

2 days ago

Bengaluru, Karnataka, India beBeeSearch Full time US$ 80,000 - US$ 1,20,000
Job Title

We are seeking a highly skilled Associate Account Manager to join our team in this dynamic and fast-paced role. As an Associate Account Manager, you will be responsible for planning, launching, optimizing, troubleshooting, and analyzing Search, Display & Video advertising campaigns in Adobe's platform.

As a key member of the team, your responsibilities will include strategizing, executing, and managing daily production tasks specific to Search campaigns including setup, launch, tracking, optimization, and QA. You will analyze search performance metrics across engines (Google, Bing, etc.) to identify trends, develop insights, and implement data-driven optimization strategies.

Key Responsibilities:

  • Strategize, execute, and manage daily production tasks specific to Search campaigns-including setup, launch, tracking, optimization, and QA.
  • Analyze search performance metrics across engines (Google, Bing, etc.) to identify trends, develop insights, and implement data-driven optimization strategies.
  • Serve as the primary point of contact for clients and internal stakeholders on all aspects of Adobe Advertising Search, ensuring alignment with broader media strategy.
  • Owning and maintaining campaign calendars, ensuring timely delivery of assets, accurate trafficking, screenshots, billing, and post-launch analysis.
  • Lead and participate in business reviews, performance updates, and strategic planning sessions, contributing insights that tie back to campaign goals and KPIs.
  • Collaborate with internal teams to support cross-channel integration, especially between Adobe Analytics, Adobe Audience Manager, and Ad Cloud Search for unified campaign performance.
  • Evaluate Adobe's Search sales plays and use cases, with a strong understanding of how Adobe's data-driven tools enhance campaign effectiveness.

Requirements:

  • Digital Marketing Skills: Strong understanding of the Search Advertising Ecosystem experience working on Ad networks (AdWords/Bing/Yahoo).
  • Set up Search campaigns via Adobe's propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
  • Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
  • Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.

Preferred Qualifications:

  • Demonstrated ability to learn quickly, be a team player, and manage change effectively.
  • Experience presenting in front of groups.
  • Solid understanding of general business models, concepts, and strategies.
  • Motivated self-starter capable of taking initiative and negotiating tough situations.

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