Digital Marketing Strategist
5 days ago
As a Digital Marketing Strategist at VRT Management Group, LLC, you will be responsible for designing and executing campaigns that generate high-quality leads for small and medium-sized businesses in the USA.
About the RoleWe are looking for a skilled Performance Marketer with a strong B2B focus to join our team. The ideal candidate will have proven experience in lead generation targeting SMBs, expertise in running ad campaigns across LinkedIn, Facebook, Instagram, and Google, as well as strong skills in audience segmentation and targeting strategies for the B2B market.
About VRT Management Group, LLCVRT Management Group, LLC is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth.
Key Responsibilities- Lead Generation: Focus on B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs).
- Organic Growth Strategies: Develop innovative organic lead-generation strategies tailored specifically for SMB entrepreneurs, emphasizing long-term relationship building and engagement.
- Customer Profiling: Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space.
- A/B Testing & Segmentation: Run regular A/B tests for ad creatives, copy, and landing pages while segmenting audiences to maximize ROI from targeted campaigns.
- Data-Driven Optimization: Use tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze campaign data, and optimize for conversion.
- Weekly Reporting: Deliver detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations to refine strategies.
- Continuous Innovation : Stay up-to-date with B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRT's strategic objectives.
Estimated Salary: $70,000 - $90,000 per year, based on location and experience.
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