
Product Category Manager
12 hours ago
Job Role:
The Category Lead is a key professional responsible for driving business growth, market share, and profitability within assigned product categories.
Key Responsibilities:
- 1. Category Strategy Development: Define and execute category growth strategies in alignment with company objectives. Identify opportunities for new titles, formats, or product lines based on market trends and customer demand.
- 2. Product Planning & Lifecycle Management: Collaborate with editorial and production teams to develop new products within the category. Ensure timely launches of new titles and manage their go-to-market plans. Monitor product performance and take corrective actions for underperforming SKUs.
- 3. Sales & Marketing Alignment: Partner with sales teams to drive category sales across offline & online channels. Collaborate with marketing teams for campaigns, promotions, and visibility initiatives. Provide category insights and product training to the salesforce.
- 4. Data & Performance Analysis: Analyze sales data, consumer insights, and industry reports to refine category strategy. Track and report category KPIs (revenue, profitability, market share, penetration). Manage category P&L, ensuring profitability and sustainable growth.
- 5. Team Collaboration & Leadership: Work closely with cross-functional teams including editorial, design, production, supply chain, and digital marketing.
Requirements:
- Bachelor's degree in Marketing, Sales, or related field.
- Minimum 5 years of experience in category management, product management, or brand management (preferably in publishing or ed-tech).
- Strong analytical, strategic, and execution skills.
- Excellent communication and leadership abilities.
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